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Are Millennials, GenZ choosing coffee over chai?

What is that one thing that most of India, if not the world at large, reaches out for in the morning? Hot pipping cup of Chai, of course.

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Some recent reports of beverages suggest that there has been a rise in consumption of coffee, mostly among Gen Z and millennials. While this doesn’t dispel India’s love for Chai, it surely shows a shift in preferences where coffee is enjoyed younger, exposed and maybe even the over exposed generation.

Coffee is still seen as a product of coffee shops which might be one of the reasons for it not being a common practise in Indian households. Moreover, coffee-making has a behavioural aspect that is process-driven and requires a particular skill or specific ingredients. But that is changing mainly driven by the advent of compact coffee makers and access to quality coffee beans.

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There are many coffee makers in the market that can help you in this pursuit, but can they give you a taste of the perfect cup of coffee from a café? The Morphy Richards Kaffeto Coffee Maker is one such machine that is sure to satisfy your coffee cravings in the comfort of your home. This is a beautiful 3 in 1 coffee maker with just one touch button for single and double Espresso, Cappuccino & Latte. It comes equipped with a flowmeter and temperature control technology and a 15 bars powerful pressure for the rich taste of Coffee. The in-built milk frothing nozzle that gives you the creamiest cuppa whenever you want it! Maintaining the machine is super easy, thanks to the detachable milk tank and water tank.

Buy the gorgeous coffee maker on any e-commerce website or visit https://www.morphyrichardsindia.com today!

So, this International Coffee Day, bring out rich, bold flavours and brew café-quality Coffee at home!

Seema Edi

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