Supersalone, the 2021 Salone del Mobile, Milano Special event to be curated by Architect Stefano Boeri is scheduled for 5th to 10th September at Rho, Fiera Milano. In an entirely new and tightly edited format, the ‘supersalone’ will be the first large design exhibition to open its doors.
In a radical departure from its usual format — a series of grand mircocosms, the Supersalone will feature a maze of double-sided, recyclable panels where the participating brands with showcase their collection. To realise this vision of curator Stefano Boeri,an international team of collaborators – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth and Marco Ferrari and Elisa Pasqual of Studio Folder together with Giorgio Donà, co-founder and director of Stefano Boeri Interiors, will valorise projects and products in an innovative setting built on proximity, reflection and sharing. The fluid and dynamic exhibition set-up will allow visitors to navigate freely inside a large design library, a huge national and international archive of creativity.
“The “supersalone” will be the first great Italian fair since the pandemic erupted. Super because it’s unmissable. Unmissable because it will see the great design brands, the young makers, the international schools, the great icons of design, the most renowned Italian chefs and many stars of the art and architecture scene gathered together for the first time. Unmissable because everybody will have a chance to see the top products from the top companies – live – and purchase or reserve them on the Salone del Mobile web platform. Unmissable because all the display components have been designed to be reused or recycled. Unmissable because at such a difficult time in our history we’ve mustered the courage, the passion and the generosity of the best of Italian business and creativity. “supersalone” is a cheerful response from a SuperItaly after the long night of the pandemic,” saysa the architect Stefano Boeri, curator of the event.
The display in the fairgrounds will be broken up by themed areas and itineraries: arenas for talks with leading figures on the contemporary cultural and creative scene, dedicated lounges for business company meetings, areas reserved for young students at design schools and for a display of chairs awarded with the Compasso d’Oro curated by the ADI, food courts conceived and set up in partnership with Identità Golose – The International Chef Congress, and socialising and relaxation areas. With circularity and sustainability uppermost, all the display materials and components have been designed to be dismantled and reused. A green area will welcome visitors at the East Gate of the fairgrounds; thanks to the Forestami project the trees will subsequently be relocated to Milan’s metropolitan area.
One of the unique additions this year is The Lost Graduation Show, curated by Anniina Koivu, showcasing 170 projects from students who graduated between 2020 and 2021, hailing from 48 design schools in 22 different countries in all five continents. A first in the history of the Salone that will involve every sector of furniture design and more besides. Incursions into the world of mobility, inclusive, medical and sports design, research into materials and design sustainability will map out the status quo of the entire sector. Another interesting aspect of this year’s edition will be The Makers Show which will be dedicated to self-producing designers from all over the world. Each maker will be allowed to exhibit only product that offers a complete narrative of their body of work.