Netflix House is set to revolutionise the way fans experience their favorite Netflix shows and movies. Imagine stepping into a world where you can dance with your partner to orchestral renditions of Taylor Swift hits in a setting reminiscent of Bridgerton’s opulence. Just around the corner, you might find yourself immersed in the adrenaline-pumping Glass Bridge challenge from Squid Game, testing your nerves and agility as if your life depended on it.
After such thrilling escapades, your appetite whetted, you can stroll over to a nearby restaurant that serves cuisine inspired by Netflix shows from around the globe. The flavors transport you deeper into the narratives you love. And of course, no visit is complete without indulging in some retail therapy—perhaps picking up that coveted Hellfire Club T-shirt from Stranger Things or other exclusive merchandise that speaks to your fandom.
This fan’s dream scenario is about to become reality with the introduction of Netflix House, a groundbreaking entertainment venue designed to bring beloved Netflix titles to life in unprecedented ways. Building upon the success of previous live experiences like those for Bridgerton, Money Heist, Stranger Things, and Squid Game, Netflix House will offer year-round immersive experiences that go beyond mere entertainment.
Marian Lee, Netflix’s Chief Marketing Officer, explains, “At Netflix House, visitors can expect regularly updated immersive experiences, opportunities for retail therapy, and unique culinary offerings that bring the world of Netflix series and films to their senses.” Lee emphasizes that Netflix House represents the evolution of their live experience offerings, promising to constantly surprise and delight fans with new and unexpected encounters with their favorite characters and stories.
The first two Netflix House locations are slated to open in 2025 at King of Prussia in Pennsylvania and Galleria Dallas, chosen for their status as premier shopping destinations with high foot traffic and proximity to major cities. These expansive venues, each spanning over 100,000 square feet in former department store locations, will feature stunning sculptures and murals that pay homage to iconic Netflix characters and scenes.
Netflix House isn’t just about passive consumption—it’s about active participation in the worlds that captivate audiences globally. Whether you’re exploring the halls of Bridgerton’s ballrooms, navigating the challenges of Squid Game, or savoring dishes inspired by diverse Netflix narratives, every visit promises to be a memorable journey into the heart of storytelling brought to life.
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