Keith Menon takes us through moments shaping his career, bold projects cementing his reputation, and inspirations fueling his innovative approach

For Keith Menon, co-founder of Spiro Spero, design transcends mere aesthetics; it’s an art form that narrates the story of a place, returning its essence to those who inhabit it. In an industry often dictated by passing trends, Keith’s career is an embodiment of purpose, sincerity, and influence. His work in India’s hospitality scene—spanning bars, boutique hotels, and community spaces—isn’t just about crafting beautiful interiors; he’s creating environments that resonate with people and become part of their shared memories and neighbourhoods.

CRAFTING NARRATIVES THROUGH DESIGN
“I didn’t start out in design—I wanted to write, to make films,” he recalls. “But life led me here, to create experiences that people live within. There’s something magical about that.” This cinematic perspective defines his approach, where every project is treated as a storyboard, with each detail—a corner, material, or feature—forming part of a larger narrative. His first project, a bar he designed for a friend after the original architect dropped out, redirected his career.

“That project was my turning point. I realised design isn’t just about walls and furniture—it’s about creating a vibe, an experience, a place where people connect, laugh, and unwind.” What followed were “crazy, boundary-pushing projects,” as Keith describes them, solidifying his reputation as an unorthodox designer. From constructing one of India’s largest stained-glass walls to installing a 20-foot bell at a desert festival with no network, Keith’s career is a chronicle of bold ideas brought to life. “Milestones aren’t just about recognition; they’re about achieving what seemed impossible, putting your heart and soul into it,” he reflects. Recently, his focus has evolved beyond creativity towards sustainability. “The real milestone is doing work that genuinely matters—recycling materials, digging lakes in waterscarce areas, and finding ways to create beauty with minimal impact.”

PHILOSOPHY, INSPIRATION & LEGACY
Central to Spiro Spero’s philosophy is the belief that true architecture upholds durability, beauty, and utility concepts Keith refers to as “firmitas, venustas, utilitas.” His work blends these principles into spaces where character is foundational. “You’re not building for the moment; you’re building for generations. Each space should feel like it’s always belonged to those who use it.” Using locally-sourced materials and Athangudi artisans’ handcrafted paver blocks, Keith’s designs are steeped in heritage, merging ancient craftsmanship with modern spaces. “We believe in connecting to the source,” he explains, “because that’s where the magic happens.” Keith draws much of his inspiration from nature. An avid plant enthusiast, he insists that every design should incorporate natural elements. “It’s simple, but I can’t imagine a space without plants,” he says. Yet his influences are rooted in everyday life. “I’m inspired by small things—how a neighbour adapts their shop for storage or how a street vendor makes the most of limited space. Real design is about problem-solving, taking cues from life.”

For young designers, Keith’s advice is clear: “Find your voice and stay true to it, but always remain a student.” He underscores the importance of curiosity, approaching every project as a learning experience. “Architecture is too vast, too complex to master completely. It’s about seeing the world with fresh eyes.” Above all, he values humility—knowing when to seek guidance. “Experimentation is key, but every project carries responsibility. If you push boundaries, own the outcome.”

COLLABORATION AND COMMUNITY IMPACT
Keith’s evolution from an independent designer to Spiro Spero’s co-founder has taught him the value of collaboration. “Design isn’t a solo venture. We’re leads in a production where countless people contribute to the final picture.” Over time, he has worked with a range of artisans, including plant experts from Ugaoo and stained-glass specialists from Glasscrafters. “Collaboration wasn’t easy at first; I’m a perfectionist. But I’ve learned that it enriches projects, bringing perspectives beyond my own.”

A standout collaboration was Tsuki in Pune, an Asian restaurant where sustainability was integrated at every level. “We worked with the client to make the entire space eco-friendly—solar roofs, reclaimed wood, sustainable fabrics, and greenery throughout. It’s a project I’m especially proud of.” His boutique hotel Circle in Goa embodies these values as well, combining nature, reclaimed materials, and a design intended to soothe and inspire travellers. “Circle is for wanderers, a home away from home. It’s where my love for biophilic design truly shines.”

A VISION FOR SUSTAINABLE SPACES
Keith’s impact is perhaps best felt in how his designs influence communities. “A well-designed bar or restaurant becomes part of a neighbourhood’s identity. It’s where people gather.” Hoppipola in Khar, Mumbai, exemplifies this. Once a quiet lane, it’s now a lively hub.

“People don’t realise how a single space can uplift an area—it can even raise property values. That’s design’s power.” Beyond hospitality, Keith supports animal shelters, helping them optimise resources and use reclaimed materials for sustainable structures. “Helping where I can is part of my responsibility as a designer. We’ve donated materials for lake restoration and worked with shelters to create safe spaces on tight budgets.” These initiatives are woven into his work, enhancing not only spaces but lives.

Looking ahead, Keith envisions harmony with nature as the ultimate design philosophy. “The legacy I want to leave is simple: spaces that respect and celebrate our environment, that encourage people to slow down and connect.” He dreams of creating public sanctuaries, even reviving forests. “It sounds idealistic, but I believe in it. Design isn’t just about today—it’s about creating something that lives, breathes, and sustains.”

Sustainability, he insists, is not optional. Projects like Tsuki and Circle showcase his dedication to using reclaimed materials, sustainable energy sources, and designs that prioritise low waste. “Sustainability isn’t a trend; it’s crucial. We must think beyond aesthetics and focus on what endures.” In an industry often governed by fleeting trends, Keith’s work is a timely reminder that true design has roots, purpose, and a story to tell. “Good design changes spaces, but great design changes lives,” he reflects thoughtfully. “That’s the impact I hope my work leaves behind.”
Keith Menon’s design approach is a rare blend of creativity, responsibility, and community engagement, forming a legacy of spaces that inspire and celebrate life in all its forms. In his words, “Thoughtful design uplifts, connects, and creates memories. This is the journey, and I’m just beginning.”

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Photo courtesy: Spiro Spero